Dr. Asmat Ara Shaikh is a distinguished academic leader and a passionate educator with a stellar career spanning over 16 plus years in management education. A proud alumna of the Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai University, she holds a Ph.D. in Management-Marketing (2017) and an MBA in Marketing, solidifying her foundation as a thought an expert in the field.
Dr. Shaikh’s expertise in teaching spans a comprehensive spectrum of marketing disciplines, including Marketing Management, Consumer Behaviour, Market Research, Negotiation & Selling Skills, and Digital Marketing. She also imparts knowledge in foundational management domains such as Business Research Methodology and Managerial Economics, ensuring a holistic learning experience for her students.
Beyond the classroom, Dr. Shaikh is a seasoned academic administrator with a proven track record of steering institutional excellence. Her leadership roles have included serving as Head of the MBA Department, where she oversaw academic operations and strategic planning. She has been an integral part of multiple NBA accreditation core committees, ensuring the highest standards of quality education. Her administrative repertoire also includes serving as Ph.D. Centre Coordinator, Admission Committee member, and Internal Discipline Committee President, reflecting her multifaceted contributions to institutional governance.
She is a prolific researcher with an impressive portfolio of over 43 publications in premier journals indexed in ABDC, Scopus (Q1, Q2, Q3), Web of Science, Emerald, and IEEE. Her research delves into contemporary issues in marketing, consumer behaviour, technology adoption, and sustainable business practices, contributing significantly to the global academic discourse.
Her ability to secure competitive research funding underscores the impact and relevance of her work. She has been the recipient of a prestigious Major Research Grant of ₹8.40 Lakhs from the Indian Council of Social Science Research (ICSSR), along with two minor research grants from the University of Mumbai. As an innovator and intellectual property holder, she has been awarded 04 Australian Patents, 02 South African Patents, and 02 Indian Patents, showcasing her commitment to translating research into tangible societal impact.
She is an academic eminence is recognized worldwide. She serves as a reviewer for ABDC-B and Scopus-indexed journals, lending her expertise to maintain the highest standards of scholarly publishing. Her contributions have earned her numerous prestigious accolades, including the “Excellence in Teaching and Research” Award (2026) and invitations to serve as a Session Chair at international conferences. She has also been honoured with the International IDEAAS 2024 Outstanding Achievement Award by MAHSA University, Malaysia, and the Young Researcher Award (2021), among others.
Her research has been featured in the WHO COVID-19 Research Database, reflecting the global relevance of her work during critical times. With a passion for mentorship, Dr. Shaikh has guided over 100+ student projects and dissertations, nurturing the next generation of management thinkers and practitioners.